The internet and digital downloading have changed the music industry. It used to be that people would buy a CD or cassette tape and listen to it on their car stereo while driving. With the invention of iTunes and other downloads, listeners could purchase individual songs from any artist they wanted without having to buy an entire album. This caused record sales for artists like Taylor Swift, who sold 1 million copies of her latest album in one week because she offered it a download-only option. However, this also harmed artists who relied on royalties from CD sales which went down by 80% over the last decade, according to Forbes Magazine.
What do you think about these changes? What are your thoughts?
No one can dispute that advancements in computer technology have resulted in many changes, especially to the entertainment industry. A significant percentage of human entertainment is attributed to the music industry. The music industry is an effective form of revenue for multiple players, including the government and the artists. In the US, the music industry is among the icon of the country’s economy altogether.
Music also plays a crucial role in enhancing various aspects of heritage and culture. However, without a doubt introduction of computers has revolutionized the music industry.
The change is so drastic that the music industry is struggling to remain at par with the rapid change, from illegal downloading from Limewire and Napster to increased broadband speed that has made file sharing more common to disputes ranging from music streaming services and the royalties about labels and artists. Pirated music has been a crucial concern for both artists and record labels as there is no police to enforce the fears. But, in reality, the internet is raising more questions than answers or just the opposite.
Paradoxically, though the internet has its share of negativity, the advent of social networking has brought new elements into the music industry for both artists and listeners. For example, MySpace and YouTube provide platforms that make it much easier to follow musicians and download the latest music at much cheaper rates than relying on MTV or buying DVDs. In addition, streaming platforms like Pandora and Spotify make access to music much more accessible with just internet connectivity; you can download and listen to music from anywhere.
Technology has changed how we listen to music and also how music is produced. Unlike before, music artists do not necessarily have to rely on bigwigs in the music industry to listen and promote their demos. On the contrary, artists can now quickly produce their music, upload and upgrade it as they deem. On the flip side, for newcomers, the internet can provide more affordable platforms. The artists even record music from home and upload it on YouTube to attract corporate labels and enjoy some profits without radio promotions and labels.
While technology has made accessibility to music much more accessible, the public is hailing the internet to steal and obtain music at a lower price. This has been the downside of the internet to the business since the internet has made it increasingly complex to earn revenue from the music, which has been the upturn because of increased piracy, now accelerated through downloading. Several solutions have been advanced, like ad-based subscriptions when streaming or downloading music. Nonetheless, the answers are still in dispute and far from being resolved by artists and labels who feel that they are getting less than deserved if the consumers buy music out rightly from stores.
Advancements in technology and the internet continue to change and improve the music industry. The penetration of smartphones is only set to accelerate the means, and ways music is produced, shared, and consumed. The effects, both positive and negative, continue to be felt.
Eminently, with certainty, the internet is set only to accelerate but not demise anytime soon. As such, the music industry has to find approaches to adopt the trend. Undoubtedly, history as an indicator will reveal in no time that technology is not a foe but a friend to be embraced to make strides in the music industry.